Luxury Anti-Age is the caviar-based range from Innovatis, a Spanish professional hair care brand from Valencia, supplied in the UK by its direct distributor Innovatis UK. Formulated with caviar extract, collagen, Vitamin E, Pro-Vitamin B5 and shea butter, the range is designed to reduce the visible signs of hair ageing and restore shine and softness to mature or over-processed hair. It is the largest Innovatis range, with 26 products: shampoo, cream conditioner, deep mask, leave-in spray and salon therapies, plus three retail kits.
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Luxury Anti-age Mask Therapy
Hydration and nutricion for your hair.
Provides immediate hydration, eliminating the kinking effect. It deeply nourishes the hair giving back health and natural shine.
- Time: 10 minutes
- Ideal for: all types of hair
- Duration: 1 week approx.
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An in-salon therapy, performed by trained stylists at Innovatis stockist salons. Salon owners who would like to offer it can apply for a trade account. -
Luxury Anti-age Sublime Therapy
Hydration, nutrition and shine for hair
Provides immediate hydration, eliminating the frizz effect. Nourishes the hair deeply, bringing back its vitality and enhancing its shine..
- Time of accomplishment: 10 minutes
- Ideal for: all types of hair
- Duration: 1 week
An in-salon therapy, performed by trained stylists at Innovatis stockist salons. Salon owners who would like to offer it can apply for a trade account. -
Luxury Anti-age Caviar Therapy
Softness, strenght and silkness for your hair.
It gives immediate brightness eliminating curls.
Strengthens hair, creating a silky smooth effect.- Time of accomplishment: 40 minutes
- Ideal for: all types of hair
- Duration: 3 weeks approx.
An in-salon therapy, performed by trained stylists at Innovatis stockist salons. Salon owners who would like to offer it can apply for a trade account. -
Luxury Anti-age Plasm Therapy
Repair, body and restructuring for your hair.
Repairs, restructures and provides fne, damaged and treated hair with strength and density.
It facilitates the brushing and prolongs the duration of the same.- Time of accomplishment: 30 minutes
- Ideal for: fine and defibrated hair
- Duration: 3 weeks approx.
An in-salon therapy, performed by trained stylists at Innovatis stockist salons. Salon owners who would like to offer it can apply for a trade account. -
Luxury Anti-age Total Therapy
Softness, strength, silkness, repair, body and restructuring for your hair.
From the combination of the services Plasma Infusion and Luxury Caviar Dreams has born a unique treatment, rich in ingredients of high cosmetics that brings strength, body, shine, softness and vitality to your hair.
- Time: 45 minutes
- Ideal for: all types of hair
- Duration: 3 weeks approx.
An in-salon therapy, performed by trained stylists at Innovatis stockist salons. Salon owners who would like to offer it can apply for a trade account. -
Luxury Extreme Cleanse 1000ml
Pre-treatment shampoo formulated to remove the environment’s impurities accumulated in the hair fiber and open the hair’s cuticle, in order to achieve a better penetration of the Luxury Care products.
Professional size, supplied to salons and stockists, with trade pricing for approved accounts. Get in touch to open a trade account. -
Luxury Anti-age Shampoo 1000ml
It is a hydronutritive and anti-aging shampoo composed of a cocktail of active principles of high cosmetics. Its result is immediate and improves wash after wash, giving the hair softness, nutrition, hydration and bringing it back to its natural splendor.
- Its bonding of Vitamin E, Pro-Vitamin B5, collagen and caviar extract, rebuilds and repairs the hair in a single treatment.
- Included it in the regular washing routine maintains and improves the results obtained with any salon treatment of the Luxury Care line.
Professional size, supplied to salons and stockists, with trade pricing for approved accounts. Get in touch to open a trade account. -
Luxury Caviar
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Luxury Plasm 500ml
Known as the fourth element, Luxury Plasm is made entirely of active ingredients — no water, no dilution. It gives weak or worn hair back its body, working along the hair fibre rather than sitting on top of it.
It doesn’t alter colour and doesn’t grease or weigh down fine hair, which makes it suitable for every hair type.
Diamond powder, milled fine enough to gently polish the scalp, leaves hair with a clean, high-shine finish. Black pearl extract adds moisture and is rich in amino acids, proteins and polysaccharides, alongside trace minerals including aragonite and silicon.
Professional size, supplied to salons and stockists, with trade pricing for approved accounts. Get in touch to open a trade account.
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Luxury Anti-age Cream 500ml
Imparts moisture and nutrition to the hair. Caviar extract repairs, revitalizes and restructures broken keratin bonds giving the hair a silky, shiny and disciplined effect.
- Ideal for normal or natural hair.
- Optimize your results by using it after washing your hair with Luxury Shampoo.
Professional size, supplied to salons and stockists, with trade pricing for approved accounts. Get in touch to open a trade account. -
Luxury Anti-age Deep Mask 500ml
Deep action treatment that nourishes and moisturizes the hair, providing a silky effect, and returning its natural shine. Its high nutritional power and the combination of its ingredients, allows an immediate and intense result.
- Enriched with shea butter, collagen and caviar extract.
- Luxurious and valuable source of vitamins and antioxidants.
- Enriched with Omega 3 Fatty Acid and Vitamin C with a high repairing power of the hydrolipid film and restorative for the cuticle.
- Optimize your results using it after washing the hair with Luxury Shampoo.
- Ideal for dry or treated hair.
Professional size, supplied to salons and stockists, with trade pricing for approved accounts. Get in touch to open a trade account. -
Luxury Anti-age Travel Kit
£15.00Luxury Anti-age Shampoo 50ml + Luxury Anti-age Deep Mask 50ml
It is a hydro-nourishing and anti-aging shampoo enriched with caviar extract, vitamin E and panthenol, among other active ingredients of high capillary cosmetics. The result is immediate and progressive with the addition of several sessions, giving hair silky, high nutrition and hydration and restoring its natural shine.
The Luxury Anti-age Deep Mask provides the hair with silkiness, high nutrition and hydration, restoring their natural shine. Enriched with caviar extract, collagen, karite butter and other high quality capillary cosmetics.












