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Luxury Plasm 500ml
Known as the fourth element, Luxury Plasm is made entirely of active ingredients — no water, no dilution. It gives weak or worn hair back its body, working along the hair fibre rather than sitting on top of it.
It doesn’t alter colour and doesn’t grease or weigh down fine hair, which makes it suitable for every hair type.
Diamond powder, milled fine enough to gently polish the scalp, leaves hair with a clean, high-shine finish. Black pearl extract adds moisture and is rich in amino acids, proteins and polysaccharides, alongside trace minerals including aragonite and silicon.
Professional size, supplied to salons and stockists, with trade pricing for approved accounts. Get in touch to open a trade account.
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Luxury Caviar
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Luxury Anti-age Shampoo 1000ml
It is a hydronutritive and anti-aging shampoo composed of a cocktail of active principles of high cosmetics. Its result is immediate and improves wash after wash, giving the hair softness, nutrition, hydration and bringing it back to its natural splendor.
- Its bonding of Vitamin E, Pro-Vitamin B5, collagen and caviar extract, rebuilds and repairs the hair in a single treatment.
- Included it in the regular washing routine maintains and improves the results obtained with any salon treatment of the Luxury Care line.
Professional size, supplied to salons and stockists, with trade pricing for approved accounts. Get in touch to open a trade account. -
Luxury Extreme Cleanse 1000ml
Pre-treatment shampoo formulated to remove the environment’s impurities accumulated in the hair fiber and open the hair’s cuticle, in order to achieve a better penetration of the Luxury Care products.
Professional size, supplied to salons and stockists, with trade pricing for approved accounts. Get in touch to open a trade account. -
Luxury Four Seasons For Home
£58.00Luxury Sublime Spray 150ml + Luxury Sublime Skin Protection 50ml + Luxury Sublime oil 50ml (FREE)
UV protection. Luxurious lotion developed to bring youthfulness back to your hair. Sublime waters enriched with vitamin E, pro-vitamin B5 and pomegranate extract. Formulated for comprehensive hair protection. UVA and UVB solar filters. It forms an invisible film that protects and prolongs hair color. It guarantees an effective defence against external environmental aggressions such as sun exposure, sea water, or chlorine from swimming pools. Leaves hair extremely shiny, silky and with extraordinary vitality.
SPF 50+. Fast absorbing and light touch emulsion formulated with aloe vera and a combination of sunscreens that protect the skin from the damaging effects of uva and uvb rays. Leaves skin soft and supple, without a trace of white. It is waterproof. Excellent application.
Total glow. Fast absorbing dry oil that enhances skin with attractive golden flecks, providing skin and hair with a stunning sheen and pleasant fragance. Contains a blend of vegetable oils (sesame, olive, argan, almond and sunflower seed oil). Rich in essential fatty acids with recognised moisturizing, nourishing, protective and softening properties. It leaves a radiant skin and with velvety feeling. The sesame and argan oils are organic does not contain mineral oil, silicone or alcohol.
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Kit Luxury Sun
£56.00Luxury Sublime Sun Spray + Luxury Anti-age Shampoo 50ml + Luxury Anti-age Conditioner 50ml . Ideal for all types of hair.
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Kit Luxury Anti-age Spray
£56.00Luxury Anti-age Shampoo + Luxury Anti-age Leave-in Spray. Ideal for fine hair.
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Kit Luxury Anti-age Mask
£60.00Luxury Anti-age Shampoo + Luxury Anti-age Mask. Ideal for dry or treated hair.
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Kit Luxury Anti-age Cream
£59.00Luxury Anti-age Shampoo + Luxury Anti-age Cream. Ideal for normal or natural hair.
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Luxury Anti-age Total Therapy
Softness, strength, silkness, repair, body and restructuring for your hair.
From the combination of the services Plasma Infusion and Luxury Caviar Dreams has born a unique treatment, rich in ingredients of high cosmetics that brings strength, body, shine, softness and vitality to your hair.
- Time: 45 minutes
- Ideal for: all types of hair
- Duration: 3 weeks approx.
An in-salon therapy, performed by trained stylists at Innovatis stockist salons. Salon owners who would like to offer it can apply for a trade account. -
Luxury Anti-age Plasm Therapy
Repair, body and restructuring for your hair.
Repairs, restructures and provides fne, damaged and treated hair with strength and density.
It facilitates the brushing and prolongs the duration of the same.- Time of accomplishment: 30 minutes
- Ideal for: fine and defibrated hair
- Duration: 3 weeks approx.
An in-salon therapy, performed by trained stylists at Innovatis stockist salons. Salon owners who would like to offer it can apply for a trade account. -
Luxury Anti-age Caviar Therapy
Softness, strenght and silkness for your hair.
It gives immediate brightness eliminating curls.
Strengthens hair, creating a silky smooth effect.- Time of accomplishment: 40 minutes
- Ideal for: all types of hair
- Duration: 3 weeks approx.
An in-salon therapy, performed by trained stylists at Innovatis stockist salons. Salon owners who would like to offer it can apply for a trade account.












