Luxury Exo Cells

Luxury Exo Cells is the Innovatis plant-exosome range, formulated in Spain for hair that looks thinner, flatter or duller than it used to. It is built on two patented actives developed by Vytrus Biotech, a plant-biotechnology laboratory in Spain: Capilia Longa, derived from the callus of turmeric (Curcuma longa), and Centella Reversa, derived from Centella asiatica. The range runs to three products — a 250ml shampoo at £28.92, a 1-litre salon backbar shampoo, and a concentrated leave-in lotion in five single-dose ampoules at £73.44. Exo Cells is a cosmetic range intended to improve how hair looks and feels. It is not a medicine and not a treatment for medical hair loss.

What are plant exosomes?

Exosomes are nano-sized vesicles that cells produce to carry signals to other cells. They are not cells themselves — they work more like a postal service between cells, carrying proteins, peptides and other molecules from one place to another. Plant-derived exosomes have become an actively researched area in cosmetic scalp science because they offer a way to deliver plant signalling molecules to the scalp in a stable, concentrated form.

What is in the range

Luxury Exo Cells Shampoo 250ml is the daily first step. It cleanses without stripping and prepares the scalp for the lotion.

Luxury Exo Cells Shampoo 1 Litre is the salon backbar format of the same formula.

Luxury Exo Cells Lotion 5x10ml is the concentrated treatment — five single-dose ampoules applied directly to the scalp and left in.

How to use the routine

Wash with the Exo Cells Shampoo, massaging into the scalp and leaving for two minutes before rinsing. Towel-dry, then apply one lotion ampoule section by section across the scalp. Massage in and do not rinse. Follow the course as directed.

About the research

Vytrus Biotech has published its own efficacy research on Capilia Longa. We want to be straightforward about what that is and is not: it is research carried out by the ingredient developer, on the active itself, under a set test regimen — not a trial by Innovatis on the finished Exo Cells formulation. That is entirely standard in cosmetic science, where actives are licensed to many brands, but it means those figures describe what the ingredient has been shown to do under test conditions rather than a guaranteed outcome from any one product. We would rather set that out plainly than quote a headline percentage at you.

Who it is for

Exo Cells is formulated for hair that looks thinner, flatter or less dense than it used to, and for scalps that feel congested or uncomfortable. If you are worried about sudden or patchy hair loss, please speak to a GP or a trichologist first — a cosmetic range is not the right answer to a medical question.

For salons

Innovatis distributes directly in the UK, so Exo Cells is not sold in high street chains or discounted on marketplaces, and the salon that stocks it keeps its retail margin. Backbar sizes are available. Get in touch to open a trade account.