Luxury Ice Shine is the toning and glossing range from Innovatis, the Spanish professional hair care brand from Valencia, distributed in the UK by Innovatis UK. Made with cotton and wakame extracts and a violet toning pigment, it is designed for blonde, highlighted and grey hair — neutralising unwanted yellow tones while adding a cool, reflective shine. Seven products make up the range, including the Ice Shine Shampoo 250ml at £28.00 and the Kit Luxury Ice Shine.
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Luxury Ice Shine Spray 200ml
£33.60Ref. INN1908ICELeave-in conditioning spray specifically for natural, bleached, highlighted or dyed blonde or grey hair. Eliminates unwanted reflections and neutralises yellow tones for silky, hydrated and shiny hair, thanks to cotton and wakame extracts.
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Luxury Ice Shine Shampoo 250ml
£28.00Ref. INN1907ICEShampoo specifically for natural, bleached, highlighted or dyed blonde or grey hair. Eliminates unwanted reflections and neutralises yellow tones for a balanced result. Enriched with cotton and wakame extracts for soft, shiny hair that is full of vitality.
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Luxury Ice Shine Treatment
48x5ml
Restoring, hydrating and tinting treatment for natural, bleached, highlighted or dyed blonde or grey hair. Repairs the hair thanks to cotton extract, and hydrates and protects the hair from oxidative processes thanks to the anti-ageing properties of wakame extract.
Supplied to salons and stockists, with trade pricing for approved accounts. Get in touch to open a trade account. -
Luxury Ice Shine Lotion 1000ml
Ref. INN1905ICEViolet pigment conditioning lotion especially formulated to mix with LUXURY ICE SHINE TREATMENT, to eliminate unwanted reflections and neutralise yellow tones in natural, bleached, highlighted or dyed blonde or grey hair.
Professional size, supplied to salons and stockists, with trade pricing for approved accounts. Get in touch to open a trade account. -
Luxury Ice Shine Shampoo 1000ml
Ref. INN1906ICEShampoo specifically for natural, bleached, highlighted or dyed blonde or grey hair. Eliminates unwanted reflections and neutralises yellow tones for a balanced result. Enriched with cotton and wakame extracts for soft, shiny hair that is full of vitality.
Professional size, supplied to salons and stockists, with trade pricing for approved accounts. Get in touch to open a trade account. -
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Luxury Ice Shine Therapy
Tonalization, recovery and shine
Eliminates and counteracts unwanted warm reflections in natural, bleached, washed or super-clear blond hair. Recovers and moisturizes hair. It brings extreme brightness.
- Realization time: 30 minutes
- Ideal for: all types of hair.
- Duration: 3 week approx.







